You're posting
It's just not working
Most people jump straight to systems: batching, scheduling, a content calendar, before they've answered the harder question of what they're actually posting and why. A system built on shaky foundations just produces the wrong content, faster.
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The Content Playbook is the step before that. One day, in a small room, working through your real positioning and your real content, mapped to what you're already selling, until you know exactly what to post, why, and what job each piece is doing. No more guessing. No more staring at a blank caption box wondering what today's post is even for.
The Content Playbook fixes that in one day, on your real business. The foundations work on any platform. On the day, we put them to work on Instagram.
What we build
on the day
01 Positioning
Who you're for and the problem you solve, in one sentence.
02 Content pillars
The handful of topics you own, each one tied to what you sell.
03 Your content mapped to the funnel
Which posts find new people, which build trust, and which ask for the sale, so you know when each one belongs.
04 Your signature format
The repeatable shape people recognise as you.
05 Hooks and storytelling
The line that stops the scroll and the story that earns trust. We work on your business in the session so you walk away with your own hooks and stories to intergrate into your content.Â
You will leave knowingÂ
01 What to post
You leave knowing exactly what kind of content to post each day.
02 When to post it
Your content mapped to where your audience is in the funnel, so every post meets people where they are.
03 What every post is for
Every post gets a job: reach, trust or sale. No more posting for the sake of it.
04 Live feedback on your own content
We work on your real posts, not a hypothetical case study.
This is for you if
• You already have an offer and you're tired of guessing what to post about it.
• You're posting, but it isn't turning into enquiries or sales.
• You want to understand why content works, not just be handed a template.
• You want to leave with a plan you can run yourself.
This isn't for you if
• You don't have an offer yet. We build your content around what you already sell.
• You're not ready to take action on what you learn on the day.
• You want done for you contentÂ
Limited seats on purpose
A big room means generic advice. An intimate room means your actual business gets worked on. Seats are strictly limited, and that's deliberate.
The details
When: Friday 13 November 2026, 9:00am to 3:30pm
Where: Hyde Perth, 37 Pier Street, Perth
Included: Morning tea, lunch and afternoon tea.
Bring: Your laptop, phone and chargers, plus any content tools you already use, like a tripod, ring light or microphone.
Before the day: a short questionnaire so we start where you are
Price: $1,200 (no GST)
WHO'S RUNNING IT
KARLI KAIN
Karli Kain is a multidisciplinary creative whose work has moved across art, design, styling, branding and marketing. The thread has never been the medium. It's the eye.
She spent years in retail merchandising, then designing windows for a Perth designer boutique, dressing Ganni, Versace, Stella McCartney and Moncler for the street. The window taught her that people decide in seconds, and they decide with their eyes.
Along the way she worked as a counsellor, where she learnt to listen for what people weren't saying, and earned a degree in advertising and PR over eight years while working full time.
Since then she has launched brands, co-founded a playground company, and built content strategies alongside small business owners. The Content Playbook is everything she wishes those owners had been handed on day one: the foundations, before the posting.
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Questions
Is it a course?
No. It's live, in the room, on your business.
Is it just for Instagram?
The foundations work on any platform. On the day, we focus on Instagram content, so you leave with something you can use straight away.
Do I need to be good at social media?
No. A short questionnaire before the day means we start where you are.
What do I need to bring?
Your laptop and phone.
I have dietary requirements.
Add them when you book and they will be catered for.
What if I can't make it?
More than 14 days before (by Friday 30 October): full refund less a $50 admin fee. Within 14 days: no refund, but you can give your seat to someone else or move to the next Content Playbook in February 2027 at no cost. Email hellokarlikain@gmail.com before the day. If I need to cancel or change the date, you get a full refund or can move to the new date. Nothing in this policy limits your rights under the Australian Consumer Law.